Sephora is a global prestige beauty retailer operating in 35 markets with more than 3,000 stores and e-commerce platforms worldwide. Founded in 1969 in Limoges, France, and part of the LVMH Group since 1997, the company curates over 500 prestige beauty brands alongside its own private-label Sephora Collection, spanning skincare, make-up, fragrance, and haircare.
The company serves a community of 74 million loyal customers through an omnichannel network combining physical retail with digital platforms. Its operations span omnichannel retail infrastructure, e-commerce platforms, loyalty program management, personalization technology, and retail operations across a workforce of 52,000 employees.
Sephora's business model centres on connecting customers with beauty brands while building community engagement through its global loyalty programme, which delivers personalized experiences across all customer touchpoints. The retailer continues to invest in digital innovation and omnichannel excellence to maintain its position in the prestige beauty market.